Agency: W3.haus
Year: 2021
Client: Quem Disse, Berenice?
CD: Bianca Santos & Ana Brisa
AD: Rogério Scaramal
CW: Michele Contel
Production Company: Doma02
Director: Fábio & Rodrigo

My role: Creative concept, art direction & visual narrative, production coordination.

Quem Disse, Berenice? is one of Brazil's leading makeup brands, and for our Christmas campaign, we’re celebrating a real Brazilian Christmas! Think summer vibes, poolside fun, refreshing drinks, and vibrant, colorful outfits. This year, we’re ditching the snow and embracing the unique, sunny spirit of a Brazilian holiday season.

We partnered with Brazil's largest comedy YouTube channel, boasting 18.4 million subscribers, to produce a hilarious video that pokes fun at those who try to replicate a traditional North American Christmas. The video highlights the often-over-the-top efforts to emulate these festive traditions, delivering a humorous take on the cultural crossover.

It's safe to say: we all need a Christmas intervention!

The results? Nearly 14 million impressions in the first week, more than 3.7MM views and 144k likes,
making it one of the best-performing branded content video of 2021 from the channel.

Clube de Criação: Com Porta dos Fundos: Quem Disse, Berenice? quer valorizar tradições brasileiras no Natal
Meio e Mensagem: Campanhas da semana: atores no foco das marcas
Mercadizar: Quem Disse, Berenice? e Porta dos Fundos se unem em campanha para celebrar o verdadeiro Natal brasileiro
Propmark: Quem Disse, Berenice? comemora Natal à brasileira com Porta dos Fundos

From São Paulo, Brazil 🇧🇷
↘︎ to Anywhere 🌎

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© 2026 Rogerio Scaramal