Agency: Mutato
Year: 2022
Client: Mercado Pago
ECD: Alessandra Muccillo
ACD: Gabriel Silva
Team: Bianca Santana, Vitor Coutinho, Rogério Scaramal, Eduardo Pinho
Production Company: Surreal Hotel Arts
Director: Bruno Zambelli
Audio: DaHouse Audio
Photographer: Hick Duarte

My role: Creative idea, art direction & visual narrative, production coordination.

What are the best way to launch a product for teenagers but talking to their parents? Mercado Pago recreates the universe of a famous brazilian TV show from the late 80s called "Xou da Xuxa", with the hostess daughter, Sasha.

We updated the show and brought elements that make a connection with young people from Generation Z, such as connectivity and TikTok challenges, as well as bringing many references from the time to create an affective connection with our target.