What are the best way to launch a product for teenagers but talking to their parents? Mercado Pago recreates the universe of a famous brazilian TV show from the late 80s called "Xou da Xuxa", with the hostess daughter, Sasha.
We updated the show and brought elements that make a connection with young people from Generation Z, such as connectivity and TikTok challenges, as well as bringing many references from the time to create an affective connection with our target.
