Ipiranga
Bora de Ipimax?

Agency: Talent
Year: 2023
Client: Ipiranga
CCO: Vinicius Malinoski
ECDs: Ana Cavalcanti & Rodrigo Lugato
CD: Camila Miyamura & Lui Lima
Team: Rodrigo Passos, Matheus Dantas, Rafael Santos, Rodrigo Casanovas, Julia Branco, Rogério Scaramal, Ana Bezerra

My role: Alongside my creative partner, we were responsible for the conception of the launch campaign with influencers and drivers on social media, including the scripts and the entire warm-up strategy.

The Ipiranga brand is promoting its Ipimax line of additive fuels in a new campaign called "Só lá mesmo" (Only There Indeed).
The campaign features a commercial with the catchphrase "Ai, que Ipimax" and stars socialite Narcisa Tamborindeguy.

As part of the strategy, a high-speed experience at Interlagos was conducted with celebrities like Zico, Xamã, and influencers
Pequena Lô and Láctea, along with the Ipiranga Racing team pilots.