The Ipiranga brand is promoting its Ipimax line of additive fuels in a new campaign called "Só lá mesmo" (Only There Indeed).
The campaign features a commercial with the catchphrase "Ai, que Ipimax" and stars socialite Narcisa Tamborindeguy.
As part of the strategy, a high-speed experience at Interlagos was conducted with celebrities like Zico, Xamã, and influencers
Pequena Lô and Láctea, along with the Ipiranga Racing team pilots.
TVC
