Natura
Cherry Mania

Agency: Africa Creative
Year: 2025
Client: Natura
CD: Eduardo Ferraz & Milena Zindeluk
Head of Content: Natália Fava & Marcela Calura
AD: Victor di Lorenzo, Nikole Vogel, Rogerio Scaramal
CW: Amanda Rodrigues, João Pedro de Oliveira

With the global Cherry Mania trend taking over beauty and social media, Natura Tododia saw an opportunity to strengthen its connection with cherry lovers and introduce its new Black Cherry & Praliné line, while celebrating the iconic Cherry & Hazelnut collection.

Turn the cherry obsession into a digital experience. By blending Artificial Intelligence and Augmented Reality, we brought cherries to life through unexpected, playful and visually striking content, creating Natura's first-ever social media campaign combining AR and AI visuals.

Natura's first-ever social campaign combining AR and AI visuals.

Featuring brand ambassadors Maisa and Fernanda Souza, the campaign transformed the cherry trend into a social-first storytelling experience. AI-powered visuals, AR elements, product-focused content and influencer collaborations brought the concept to life across social platforms, celebrating sensuality, self-expression and the sensorial world of Natura Tododia.

With over 50 pieces of content, the campaign turned a beauty trend into an immersive brand experience.